Beginning early this year, certain search engine made some changes to their search ranking, the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, there are about 12% of google search results are considered low quality by google itself. The update was initiated more than a year ago, maybe that’s why some of my ranks dropped out of first 10 pages, on the other hand almost all keywords promoted by contextual links are not affected, and a few of them even gained a few positions, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this, they add your links to those linking websites without context, the content on those sites will never be updated, and most of them are useless, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
A few real world examples will help to explain what I said. When I got into online marketing long time ago, I started with this keyword, Nylon Lift Sling, of course with old way of link building, a lot of sites I used had too many links, and those sites had only links, no real content at all. This strategy worked in the beginning, lately the keyword link stayed on the first page for a while, the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, with very few plain links, you can imagine how this keyword ranks. So contextual link wins this time, what about future? In fact the only thing matters here is content, so if you create great content, you will attract readers as well as search engines. It’s never too late to build good blogs for business purpose, take a look at this blog, best smartphone , I didn’t put too much effort into it from start, but I never stopped posting, the result? I got nice ranking for a few realy nice keywords now. Now you can see, quality blog marketing is much better than plain link building. Now imagine you have your own blog network, something like Screw Pin Shackle, then you will have a powerful weapon in your SEO arsenal.
Bottom line is that you should create great content, publish and share with people, promote your business with the content, this strategy will prevail in short or long term. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, be it your business or search rankings, now all we need to do is to give our love for creating and sharing nice content and not to worry about the ranking every day. One of the best articles directories is EzineArticle, a new article will be indexed and cached in less than an hour, popular blogs will get your post indexed as soon as you post it, here I am going to show you an article in article directory or on a blog, let’s look at this one, lift slings , quality content, nice presentation, indexed by google, this article is a good example of article marketing.
We’re not finished yet, please remeber, if you don’t take social media account, you’re lost. One thing you can do for your blogs is to install twitter tools, sign up for a twitter account and create a new application, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s easy and really useful, if you don’t use this tool it’s just too bad.